Spain - €6 million DTT advertising campaign

The government is spending €6 million to promote DTT services during the holiday season. The media campaign includes advertisements in the press, and on television and radio.

The motto used is Que no te pille el toro (literally don't be gorged by the bull) which includes a website with the motto (www.quenotepilleeltoro.es).

Viewers are encouraged to purchase DTT receivers rather than waiting until analogue switch-off approaches.

Source: advanced-television.com